In the first year of a startup, feedback is everywhere. Users comment. Customers complain. Advisors suggest. Investors react. Metrics fluctuate. Yet despite the abundance of input, most founders misunderstand what the market is actually telling them. The issue is not a lack of information. It is interpretation. Early stage feedback is complex, emotional, and often […]

In the startup world, traction is treated as proof. Proof that the idea works. Proof that the market cares. Proof that the founder is doing something right. But early traction does not always mean progress. In many cases, it creates a false sense of validation that locks founders into the wrong direction before they truly […]

In the early life of a startup, growth is often confused with motion. New conversations, new ideas, new potential partnerships, and new market signals arrive faster than a team can process them. Everything feels urgent. Everything feels promising. This phase creates a dangerous illusion: that doing more automatically means moving forward. In reality, many startups […]