Market research isn’t just a box to check, it’s the foundation of every successful business. Without it, you’re making decisions based on assumptions, not facts. Whether you’re launching a new product, refining your marketing strategy, or trying to understand customer needs, here’s how to conduct market research properly and use the insights to your advantage. […]
Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company
By Jim Collins and William C. Lazier What does it take to transform a business from good to great—and then to something truly enduring? Beyond Entrepreneurship 2.0 by Jim Collins and William C. Lazier offers a masterclass in leadership, strategy, and organizational growth, making it an essential read for entrepreneurs and business leaders at every […]