Setbacks are Signals. Not Stop Signs. Instead of glossing over failures, do this every time something doesn’t go as planned: Step 1: Immediate Debrief After any major setback (missed target, investor rejection, feature flop), gather your core team and answer: Step 2: Assumption Mapping Write out 3–5 assumptions that drove the failed effort. Which one […]

Intro: Office Hours, Not Just for Professors In the startup ecosystem, “office hours” are often thought of as something only VCs, professors, or accelerators offer. But the truth is, any founder, especially those at the earliest stages, can use office hours as a powerful, low-cost tool to build community, credibility, and even traction. This blog […]

The startup world is full of myths. One of the most dangerous? That joining any incubator or accelerator is a step forward. The truth: Picking the wrong program can derail your startup. Some founders waste years in the wrong environment, while others miss their moment by hesitating. This isn’t just another explainer. By the end, […]

Many entrepreneurs assume that if they build a great product, customers will come. But in a new country, you don’t just lack customers, you lack context. Real Example: Aisha’s Tech Startup in Toronto Aisha, a software engineer from Pakistan, moved to Canada with an AI-powered education platform. Her product was strong, but she struggled to gain […]